EdTech Revenue Leaders: Are you stuck manually researching every K-12 school & district?
You either…
  • spend too much time/money on manual research to build a targeted list of contacts,
  • or you work with large lead lists of uncertain quality and fit, hoping to get lucky.
What if…
…you had a tool that already knew >90% of the entire US K-12 education market, that could generate thoroughly researched lists when you needed them?

Lists like this one…
3 Minute Demo:
Find thousands of contacts with precise context:
"What SIS do they use?"
"Who runs the Music program?"
  • Joe Collins
  • Arts & Music Director
  • (555) 218-2050
  • jcollins@pretend. edu
  • https://linkedin.com/in/joe-collins-pretend
"What does the handbook say about…?"
  • Online Coursework
  • Diversity
  • Safety & Dismissal
  • Technology
"What % of students use free lunch?"
  • 713 students total
  • Grades 9-12
  • 43% on free or reduced lunch
"When did they renew their Meraki subscription?"
July 2023
"What day does their school year start?"
September 4, 2024
Introducing Principal Data: a new way to target the education market.
Principal Data leverages public information on the web, from districts, schools and contacts, to bring you better lists so you can have more targeted conversations.
Monthly Subscription
Keep your lists fresh and relevant to current objectives.
AI-Researched Lists
Build rich contact lists at schools that precisely fit your campaign and product.
Find Custom Intel
Research SIS, student handbook, programs, budgets, student demographics, and more.
Get your AI-researched sample contact list today.
Request Sample
How Principal Data Works
1
Data Sources
Principal Data has already scanned the websites for 101,000 schools and 19,000 districts in the US.
2
Collect Intel
Principal Data indexes school information to identify program and budget priorities, student body demographics, and more.
3
Build Smart Lists
Principal Data uses fine-tuned AI to pull together the right schools, districts and contacts for your campaign.
4
Find Key Contacts
Principal Data has scanned dozens of providers for the best contact info possible, include school and faculty LinkedIn.
How EdTech Revenue Teams Use Principal Data
1
Deploy Mind-blowing Messaging Personalization
2
Improve Data Quality on School, District and Contact Lists
3
Add a Layer on Top of Existing Data Vendors
4
Get On-Demand Market Research, Powered by AI
5
Get Deeper Contact Enrichment, with Phone Extensions, Mobile Numbers, LinkedIn Profiles, and More
Pricing and Packages
  • Yearly Subscription
  • $7,500 per month (20% discount if paid annually)
  • 30 Day Opt-Out + 100% Money Back Guarantee
  • Includes…
  • 1 Bespoke AI Agent Per Month
  • All School Districts + School Data
  • No limit on public contact data (emails, phones, etc)
  • Dedicated Account Management & Slack Channel
Imagine an AI made specifically for your EdTech sales targeting needs.
Request your AI-researched sample contact list.
Frequently Asked Questions
Who is Principal Data for?
Revenue, sales and marketing leaders at education technology companies who sell to K-12 institutions in the United States.
Do you provide lists of contacts, or just lists of schools/districts?
Both contacts and schools/districts.
The subscription is focused on contact lists, but let us know if you'd like to focus on school/district lists.
What data do you provide?
School/district:
  • Name
  • Website
  • LinkedIn Page
  • Location
  • NCES ID
  • State District ID
  • Mailing Address
  • Physical Address
  • Phone
  • District Type
  • Student Demographic Information (Custom Research)
  • Technology Information (Custom Research)
  • Program Information (Custom Research)
  • Budget Information (Custom Research)
  • Curriculum Information (Custom Research)
  • School Handbook Information (Custom Research)
Contact:
  • Name
  • Email
  • Phone Number
  • LinkedIn Profile
  • Location
  • Title
  • Program Involvement
  • Years in Role / Job Changes
Can I get a sample of the data before subscribing?
Do you validate contact emails before you send me the data?
Yes, Principal Data is integrated with a service that checks which emails are valid before they are sent to you.
Do you include social handles like LinkedIn?
Yes, for both school/district and individual faculty contacts.
Are you a database or a research firm?
Principal Data created a subscription service off of custom research we developed for an early set of EdTech customers. Principal Data now has a foundational database along with connectors and AI researchers that update the information monthly. Therefore, unlike older data providers, Principal Data is updated throughout the school year, and you get new lists of contacts each month.
Can you tell when contacts change jobs?
Yes
Can you scan school news?
Yes, because Principal Data pulls fresh information directly from school and district websites, it can reference recent or upcoming details shared in school newsletters, bulletins, event listings, and calendar pages.
Do you have info on school budgets?
Yes, for many schools Principal Data is able to scan budget information to determine spending by program.
contact@principaldata.io
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